Caesars Sportsbook Debuts Colossal Ad Campaign, William Hill Phased Out
Posted on: August 2, 2021, 09:15h.
Last updated on: August 18, 2021, 08:12h.
The Caesars Sportsbook has officially debuted in the United States, as Caesars Entertainment does away with the William Hill brand in favor of incorporating its own name into the online gaming space.?
Caesars Entertainment closed on its acquisition of William Hill in April. The roughly $4 billion purchase gave Caesars one of the globe’s most trusted and experienced bookmakers.?
The deal provides the newly formed Caesars Entertainment market access to 18 legal sports betting markets, including 11 mobile jurisdictions, in the US. It is the culmination of Eldorado Resorts’ $17.3 billion reverse takeover of the larger casino firm last year.
Caesars is dropping the William Hill identity stateside and rolling with its own iconic casino identity. The Caesars Sportsbook app is already live in eight states — Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. It’s expected to soon come online, pending regulatory approvals, in Arizona, Maryland, and Louisiana.?
William Hill Exit
“Caesar” conjures up various meanings, from the Roman Empire dictator to casinos.?
In the US, Caesars, as it relates to gambling is substantially more known than William Hill. And that’s why the casino company is phasing out the William Hill sportsbook brand domestically. In the Caesars Sportsbook release, Caesars explains that William Hill sportsbooks have — or will be — rebranded to the company’s new sports betting arm.?
Mitchell Marier, a spokesperson for Caesars, told Casino.org that the William Hill brand will remain visible in Nevada at retail sports betting locations not owned by Caesars Entertainment. But every Caesars-operated property on the Las Vegas Strip will incorporate the Caesars Sportsbook, including Caesars Palace, Harrah’s, LINQ, Paris, and Planet Hollywood.?
Outside the US, William Hill is a staple of high streets throughout towns and cities in the United Kingdom. Founded in 1934 by businessman William Hill, the bookmaker counted more than 1,400 betting shops in the UK as of last fall. However, Caesars Entertainment plans to sell many of the retail betting locations in the coming months.?
Various Promos
To lure sports bettors online in the states it operates, Caesars is offering a myriad of promos.
Every bet wagered through the Caesars Sportsbook app — win or lose — collects Caesars Rewards credits that can be used at one of the casino’s more than 50 properties across 16 states. Caesars says its new app also offers extensive odds and flexible wagering limits, and comes with numerous payment options.?
People in states where the Caesars Sportsbook operates should expect to be inundated with television, radio, and social media marketing sports in the immediate future.?
Caesars has brought in comedic actors JB Smoove and Patton Oswalt. In the commercials, Smoove embodies the persona of Augustus Caesar, but an interpretation of the Roman statesman who fancies a sports bet. Patton plays Caesars’ close confidant who introduces him to the Caesars Sportsbook.?
Football fans will also see the Caesars Entertainment brand in the coming months. Caesars Entertainment is the official casino sponsor of the NFL, and recently secured the naming rights to the Superdome, home of the New Orleans Saints.?
Related News Articles
Most Popular
Most Commented
Most Read
Last Comments ( 53 )
I love the whole campaign. Caesar being portrayed with a makeover Black and Fabulous in 202 made my day. I stop what I am doing every time I hear this series of commercials.
These inane commercials make me cringe to the point that I scramble to mute them. His voice is grating, the copy is stupid, and nothing about it makes me want to avail myself of your service, which is the purpose of the ad, the ONLY purpose. I actually had to google the ad to see who that overacting twit was. If you are going to spend money on an advertising budget, maybe the person who approves the final product should be sober at the time.
Ceasar, as imagery is that of a tyrant and oppressor...most Roman emperors were. When I saw the first on of these ads my initial thought was of the Nuremberg Rallies in the 1930s in Nazi Germany...serried ranks of adoring citizens paying homage to the Führer, and we all know how that turned out.
anyone know who plays Cleopatra?
Your commercial is stupid. The guy asks if you have to have the app to get paid. He didn't say a thing about another company! Maybe you could get paid without having the app.? By auto deposit, by mail, by PayPal... He did not ask about another company! It makes your Ceasar look stupid.
I realize the commercial is out the norm, to say the least. At first I thought is was dumb, but I’ve adjusted to it and now get a goon laugh whenever I see it. You’ve got to keep a sense of humor. It’s unique! Probably biased because they recently renamed our stadium “Caesar’s Superdome”. Yes, I’m one of the yats in New Orleans and proud of it. Hey, Saints just put the hurt on Brady! He’s a walking ad for himself.
Annoying does not do these commercials justice. But then again nothing can do these commercials justice. Bad Bad Bad, was that annoying enough!
Such an idiot!!! I hate this commercial....
The most inane commercial yet besides the Kraft Macaroni and cheese featuring the bratty children. This one is stupid and makes no sense, especially the interaction between the Caesar Character and that sawed off obnoxious Patton Oswalt. Just annoying. What marketing genius created it? I go to mute or change the channel when it comes on….Just Dumbbbb!
Most annoying commercial I've ever heard. You are. We are . Loud Obnoxious.
Don’t know how much it cost to make this commercial. Could of fed a lot of hungry kids. Horrible commercial
I LOVE these commercials! The commenters are playing "Follow the Leader"! So, this is really the worst commercials you've ever seen????? Stop it! The character, Carl, is not being bullied! He asked a silly question and got called out for it! LOL! He reminds me of an old co-worker who would ask a million unnecessary questions at the end of our meetings. My boss would get more annoyed than us! Both Caesar and Carl's characters tickle me and my mother every time they come on!
Is the person who wrote the script from Waukegan? Not to often do I hear my hometown in a commercial!
Dumbest add ever! Bullying and a “black” Cesar???? Stupid!!!!
For all you people berating these ads I will say this, "Lighten up, Francis." These spots are fantastic. JB Smoove and Patton Oswalt are great. Carl(Patton Oswalt) getting on Caesar's(JB Smoove) nerves is great. Man, it is a shame that people today are so sensitive. I know good commercials and these are good commercials.