Marina Bay Sands Ranked Most Valuable Casino Gaming Brand

Posted on: January 16, 2024, 08:23h. 

Last updated on: January 17, 2024, 03:41h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

Las Vegas Sands’ Marina Bay Sands is the most valuable casino gaming brand, according to Brand Finance’s newly released 2024 rankings.

Marina Bay Sands
The Las Vegas Sands-owned Marina Bay Sands in Singapore. The venue is the most valuable casino brand in the world, according to Brand Finance. (Image: Pinterest)

The Singapore casino hotel ranked 368th, the same spot as in 2023. One of two integrated resorts in the city-state, Marina Bay Sands is the only brand on the list with links to the casino industry. Apple took the top spot with a brand worth an estimated $516.58 billion, according to Brand Finance.

Apple has achieved a remarkable brand value increase, even as iPhone volume share has largely plateaued, as its strategy of finding new markets, expanding its ecosystem, and encouraging upgrades to higher-value iPhones has been highly effective,” noted the research firm. “Apple has maintained its position as the dominant player in the premium smartphone market, with 71% value share.”

Microsoft, Google, Amazon, and Samsung rounded out the top five. Korea-based Samsung is the only foreign company among that quintet. Four such firms are found among the Brand Finance top 10.

Inside Marina Bay Sands Stalwart Brand

While no single casino’s brand recognition or value will ever touch juggernauts such as Apple, Microsoft, and Coca-Cola, the brand visibility of Marina Bay Sands is impressive, particularly when considering it’s not a Las Vegas Strip venue.

It’s one of the most profitable casino resorts in the world, which helps boost awareness in the business community. In terms of everyday, more tangible brand recognition, the property is helped by its status as the most Instagrammed hotel in the world.

Marina Bay Sands also gets a boost because it’s one of just two gaming venues in Singapore, sharing a government-protected duopoly with Genting’s Resorts World Sentosa.

Marina Bay Sands is essential to Singapore’s business and leisure travel industries, and Sands benefits from its presence there. Last year, the city ranked ninth in the world in terms of tourism spending, according to the World Travel and Tourism Council (WTTC).

Marina Bay Sands Beats Brands

Brand Finance ranked 500 brands in terms of value, and while plenty of gaming marks are assuredly more recognizable to North American consumers than Marina Bay Sands, the LVS property outpaces a slew of highly recognizable companies in terms of brand value.

The Marina Bay Sands brand is more valuable than the brands of COVID-19 vaccine maker Pfizer, Domino’s Pizza, Kellogg’s, Mars Wrigley, and index fund giant Vanguard, just to name a few, according to Brand Finance.

Other well-known brands with considerable value — though less than that of Marina Bay Sands — are Gatorade, Bud Light, the U.S. Postal Service, Dove, Burger King, Best Buy, Tide, Chipotle, and Dunkin’ Donuts.